The Secret to Growing Your Service Business: Understand Your Perfect Client
How to Fuel Your Business with Premium-Grade Clients
ATTENTION, SERVICE BUSINESS OWNERS
It's time to shift your focus to your Perfect Clients.
By identifying your Perfect Client Avatar through the six steps of creating a profile, you'll be able to fuel your business like never before.
Take a moment to assess your current marketing and advertising materials. Are you targeting a specific audience or trying to reach everyone? It's crucial to laser-beam focus on your Perfect Clients because they sit at the very top of your business machine.
Think of your Perfect Client as the premium-grade fuel that drives your success.
When you get it right, you're feeding your machine with the highest quality fuel, optimizing your results.
However, if you get it wrong and aim for a broader audience, you're like putting unleaded fuel in a diesel engine – it may work temporarily, but eventually, it will break down.
Do you want to feed your business with high-grade premium unleaded fuel or settle for less?
The difference lies in targeting the right people versus targeting no one. It may not seem like the most glamorous strategy, but once you identify your Perfect Client and use it to fuel your machine, you'll never look back.
Understand that everything in your business machine is completely focused on your Perfect Client. This focus optimizes results across the entire system. So, let's dive into the six steps of understanding your Perfect Client
Describe in a few words about your target buyer here, so that they can relate to their pain points and make the buying decision.
Step #1: Segment Your Existing Client List
Step #2: Identify Your Perfect Clients' Common Characteristics
Step #3: Understand the Motivations for Buying Your Service
Step #4: Pinpoint Your Perfect Clients' Key Pain Points
Step #5: Address the Common Objections
Step #6: Find out where your Perfect Clients hang out
Remember, you can't be all things to all people. Define who your BEST clients are – those who have a strong desire for your expertise, can afford your services, and genuinely appreciate what you do for them. Targeting everyone will cost you more and attract lower-quality clients. So, get ready to give your business the boost it deserves. By identifying and focusing on your Perfect Clients, you'll experience unparalleled success. Start by understanding your Perfect Client today and watch your business thrive.
Some Examples of Businesses and projects that have scaled with help from The Complete Approach
Who is your Course Leader?
Stuart has been involved in building, scaling and selling businesses for three decades. Now he mentors owners and managers to grow profits and manage their teams to dramatically increase business value. He is and Entrepreneurial Business Success Mentor | Author | Podcast host | Sought-after Speaker | Fractional Strategy Director / NED He is the the only business mentor who applies scientific principles proven to produce remarkable breakthroughs and insights to new products. If you have products or services that you sell to other businesses and you’re currently turning over about £10k per month but want to reach £80 - 100k-plus per month, my company, The Complete Approach, is a business mentoring and executive coaching company that will help you build a seven-figure business. His early background as a scientist is very different to most in this field and it gave him the foundations which have underpinned consistent success regardless of the type of business he supports. A vital discipline for a scientist is ensuring work is repeatable (the basis of all scientific research) - this has given him a uniquely-proven approach to embed robust thinking and unbreakable formulas as the foundations for business growth. And it works!
"Stuart has always delivered"
I have known Stuart for around 3 years, initially when he joined the Mentors Guild which I co-founded, and which grew to a network of several hundred business coaches. When we added Mentoring Success to the portfolio, Stuart was an obvious choice to take on a leadership role. I worked with him more closely during this phase and was consistently impressed. Having interviewed around 2000 business coaches and mentors Stuart stands out as one of the few who can really make a difference. He has extensive experience in business – both large and small - and, uniquely in my experience, his foundations are grounded in scientific research. Combine these with a warm and approachable personality and the result is a winning formula! In the field of business coaching and mentoring, the theory really is quite straightforward, however, successful execution is another matter altogether and there are very few business mentors who can compete with the combination of Stuart’s expertise & his track record of growing clients’ businesses and, where desired, helping achieve a high-value exit. On numerous occasions I have referred client opportunities to Stuart and he has always delivered.
Rob H
